Yes, the flowers really do smell like chocolate, especially early in the morning. Yellow rays surround a dramatic maroon central disk with green cup-like bracts. Flowers droop in the heat of day, blooming over an extended stretch of time in summer. Nectar rich, they are highly attractive to a multitude of pollinators, and also edible, good for accents in salads. Plants naturally form a mounded shape from 1-2 ft tall and an equal spread. Leaves are coarse gray-green, scalloped, with cup-shaped seed heads that add visual interest. Plant in full sun with dry to medium, well-drained soils;  it prefers a sandy soil. Rich soil and too much water will cause flopping. A plant with a lot of character, and easy to grow.